The way your company interacts with its customers is another important facet of personal PR.
With so many online forums, social media and review sites, it’s easier than ever for people to make complaints or write derogatory remarks about you or your business online.
Assigning a specific person within your organisation to address these issues and respond to any problems swiftly and in a satisfactory manner can be great PR for your business.
By developing a personal PR strategy for that person in your company, you can provide a much more personal and interactive approach to dealing with negative online press and complaints.
When a high profile person within your organisation is seen to be dealing with consumer issues and complaints directly, it can have a very positive impact on your business rather than either ignoring these problems or responding as a corporate entity.
This way of interacting with your customers should be done as part of an overall online reputation management strategy.
Whether you’re looking to advance your own career or looking for a fresh way to raise your profile with consumers, nobody can afford to stand still when it comes to personal PR.
Taking a back seat while others around you are proactively managing their reputations will leave you trailing behind.