With more available outlets for news and media than ever before, personal PR has become a critical service for many high profile business people across the world who want to manage their reputations and media profiles online and offline.
There are many reasons why it makes sense to engage in personal PR including those detailed below;
Become recognised as an expert in your field
By taking control of your personal PR, you can become known for being an authority on a specific industry or subject area. This can be done through commenting on press releases or news stories as well as circulating your own content that is both professional and has something fresh and unique to say.
Building a positive reputation in your chosen field can take time but if done properly can help to create a media persona that various news outlets will actively seek out when looking for comment or an interesting take on a specific news item.
Manage your online reputation
With so much information available online, it’s highly likely potential customers and suppliers to your business will research your name or your company’s name online before agreeing to do business with you.
Personal PR has a key role to play alongside search engine optimisation and copywriting to ensure that the online information about you or the company you work for is managed so that people find a positive and professional image.
Raising your profile amongst your peers
As well as helping to raise your profile with the media, personal PR can also enhance your status within your industry and amongst your peers.
This type of personal PR is invaluable if you’re in a position where you don’t feel your skills and qualities are being suitable recognised and can lead to you being head-hunted by another company or being invited to play a role in relevant industry bodies.
Personal PR summary
Whatever your reason for wanting to engage in personal PR, it’s an investment which will prove invaluable. In today’s fast paced media environment, your profile or reputation which has taken years to establish can be damaged very quickly by a negative press story so it’s advisable to be as proactive as possible and put yourself in the driving seat.