• Personal Branding - BrandSelf from Zise
  • Personal PR - BrandSelf from Zise
  • Reputation Management - BrandSelf from Zise
  • Personal Branding - BrandSelf from Zise

Differentiate Yourself and Stand Out

If you work in a large organisation it can be hard to differentiate yourself from your colleagues in order to progress your career.

How you handle your personal reputation will go a long way into shaping how you’re perceived by colleagues and management in your workplace.

For many people a job is just a job. If you’re keen to get ahead and be noticed by the people who matter, you need to demonstrate that you have rare qualities.

R is for relationships

Building relationships with the right people is a great way to get ahead. If you can get yourself an official or unofficial mentor at work, you’re effectively gaining someone to help you with your personal PR. Just make sure you choose the right person or your hard work may go unnoticed.

Outside of your workplace you should aim to build relationships too. Going to networking meetings and social functions attended by those in your industry is a good way to build up your profile throughout your sector rather than just where you currently work.

A is for actions

Consistent actions will go a long way to helping you stand out from your colleagues. Things like volunteering for committees and being proactive in departmental meetings will soon get you noticed.

Once you’ve decided how you want to be perceived as an individual, it’s critical that you consistently portray these qualities rather than taking a haphazard approach.

People define others by their actions rather than just what they say they’re going to do.

R is for results

When you achieve something at work whether it’s winning a new contract or reducing costs, make sure people know about it. While some will see this as ‘blowing your own trumpet’ – if you don’t do it, then who else is going to shout your achievements from the rooftops?

Results can also apply to professional qualifications and courses. Taking on extra work in this way will show your superiors that you want to develop professionally and personally. Any qualifications or courses you successfully complete will also give your C.V. a boost when you come to apply for another position internally or externally.

E is for expression

The way you express yourself in a professional capacity also has a bearing on whether or not you stand out or blend in. Developing a consistent tone of voice for your written communications is a good way to get noticed, whether it’s internal memos or articles for third party publications.

Your verbal communication should also be as steady as possible. People like to know where they stand in the workplace with others and by adopting a clear and confident method of communication with everyone you work with, you can achieve a strong personal reputation.

In order to differentiate yourself, pay attention to your individual qualities. What skills do you possess that others around you don’t? Focus on becoming a rare talent in your workplace using the steps outlined above.