Personal PR: The art of taking Public Relations, mixing it with other marketing and project management methods and rather than focusing on a product or a company, use these skills to raise the professional profile of a person.
The objective is to Define your Personal Brand, Manage it, Enhance it and if required, Defend your Professional Reputation.
Using Personal PR as a tool for developing a Personal Brand isn’t new. It’s been used by celebrities and politicians for many years, but it is under used as a business tool. Using Professional Reputation Management tools you can take control of what’s written about you both on and off line. It allows you to focus on the positive aspects of your personal profile and leverage this to generate new business for your company and increase your own industry visibility. Your Personal Branding campaign needs to be handled differently from your businesses PR.
Personal PR and Reputation Management are tools for Business Leaders, CEO's, Directors, Business Owners, MD's and any serious business professional who wants to increase their Personal Profile within their industry or specialist area.
Our successful Professional Reputation Management campaigns blend elements of ;
All of these aspects are managed within a Project Management framework, which creates a powerful mixture supporting You in achieving Your goals and establishing you as a leader in your field of expertise.
Take control of Your online reputation and own Your search engine results
Personal PR is the structured management of Your Personal Brand and Media Reputation ensuring your visibility is increased for the right reasons. Long practised by celebrities, sports stars and politicians, Reputation Management and Personal PR are some of the most effective business tools to establish a business' USP by raising the personal profiles of its key people as industry experts.
Successful business figures have used their own media profiles to benefit their own businesses.
With the advent of the internet Reputation Management becomes even more important as the ability to broadcast information to millions of people is readily available. Whilst Business Reputation Management has grown significantly as an industry the Protection and Management of our own Personal Reputations in a commercial sense has not been high on the agenda.
Take the first step to positive Personal PR. Let us help manage your Professional Reputation by contacting us today.